eCommerce

Planning for successful eCommerce web design and development Before starting any eCommerce web design project it is essential that you and your web design agency have planned and agreed on all major aspects of the user experience.

Our team provides high-performance bespoke eCommerce solutions with Shopify, a licensed platform that is user-friendly and an effective way for a small to medium-sized business to sell products online.

Ecommerce

Planning for successful eCommerce web design and development Before starting any eCommerce web design project it is essential that you and your web design agency have planned and agreed on all major aspects of the user experience.

Our team provides high-performance bespoke eCommerce solutions with Shopify, a licensed platform that is user-friendly and an effective way for a small to medium-sized business to sell products online.

A mobile-first approach to eCommerce

Having an eCommerce web design that works across smartphones and tablets is not enough as that’s now the norm. You need to ensure that your eCommerce store considers the mobile user at every level.

From product search to the checkout process, you need to make the mobile experience native and intuitive.

Filling out forms on the phone can be a painful experience at the best of times. Allowing users to register using their Google or Facebook profiles can help remove this barrier. One-click purchasing using digital wallets eliminates the need to hunt around for a credit card and then enter all your information. Amazon Pay, Apple Pay, PayPal One-Touch and Visa Checkout are just a handful of services that allow visitors to your eCommerce website to check out and pay with minimal fuss.

Custom eCommerce experience for individual users

Traditionally eCommerce websites used generic upselling and related products to generate additional sales. While useful, the practice treated all visitors to your eCommerce store the same and assumed they had similar buying interests.

Planet Office Web Agency modernises eCommerce development to display personalised product recommendations based on the individual customer’s different reactions.

By creating a smart eCommerce system and building a picture of each customer, we can look to more accurately match products that individuals are more likely to be interested in and purchase.

Custom eCommerce experience for individual users

Traditionally eCommerce websites used generic upselling and related products to generate additional sales. While useful, the practice treated all visitors to your eCommerce store the same and assumed they had similar buying interests.

Planet Office Web Agency modernises eCommerce development to display personalised product recommendations based on the individual customer’s different reactions.

By creating a smart eCommerce system and building a picture of each customer, we can look to more accurately match products that individuals are more likely to be interested in and purchase.

Driving customers to your eCommerce

When your new eCommerce website has been designed, developed and put live you need to focus your attention on driving qualified customer via various digital marketing channels. Planet Office Web Agency can advise and work with your in-house team or set up and manage these various activities on your behalf. Digital marketing channels generally fall into the following categories:

  • Retargeting or remarketing:

    retargeting looks to re-engage with people who have already visited your website. You can retarget using both Google and Facebook and the results can be extremely impressive. The main types are retargeting are;

  • Your email database:

    this can be used to create a custom audience on Facebook so that you can target them directly.

  • Organic SEO:

    you can drive traffic to your eCommerce store by appearing high in organic search results for your products. Organic SEO is not a quick fix and needs to be looked at as a medium-term eCommerce strategy.

  • Cross-sell and Upsell:

    is when you target customers who have already made a purchase with other relevant products.

  • Abandoned carts:

    this is when a potential customer adds items to their shopping carts and abandons it during the checkout process, luckily it is easy to get back in contact and give them a nudge. Cross-sell and Upsell: is when you target customers who have already made a purchase with other relevant products.

  • PPC Advertising (Pay Per Click):

    An poorly managed PPC campaign can burn money like nothing else, however, if you get it right it can deliver huge sales. The main two are Google and Facebook. What’s unique about Facebook is the sheer amount of information they hold on everyone. This allows marketers to really drill down and target a specific audience; based on gender, age, job type, geographical location, purchasing behaviour all the way through to their hobbies, interests and income.

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